Craft Beer Ad Campaigns: The Story of WORK Beer

The story of WORK Beer is simple enough. Back in 1998, coworkers gathered at their favorite tavern after work to drink their usual beers while sitting on their usual stools. However, one evening they broke from their monotony and had an epiphany; they had grown tired of the beer they had been drinking. They were hard workers and they deserved to drink something better! So, WORK Beer was born. In its first 7 months, WORK Beer became the #1 selling beer in four states. Unfortunately, WORK Beer’s brewery partner Main Street Brewing Company went out of business, so production halted. Why is a beer that is no longer brewed important you ask? Keep reading to find out. Continue reading

Hardywood’s Hoplar Imperial IPA

Hardywood Park Hoplar IPA
Richmond’s Hardywood Park Craft Brewery is releasing their Spring Reserve Series beer; an Imperial IPA conditioned with Virginia Tulip Poplar Wood. Seeing as IPAs are up there on my favorite type of beers list, I’m extremely excited to get a taste of this. Check out the info here:
Beer style: Dry-Hopped Imperial IPA Conditioned on Virginia Tulip Poplar Wood
Strength (ABV): 8.5 % ABV
Color (SRM): 12 °L
Bitterness (IBU): 100 IBUs
Availability: Early spring

North Carolina Craft Beer and Breweries by Erik Lars Myers

Erik Lars Myers

Erik Lars Myers

Erik Lars Myers didn’t start his life in the beer business. He got his degree in performing arts from Alfred University, and then ended up working in information technology for 15 years. Now he is a respected figure in the craft beer scene in North Carolina. Erik has homebrewed for over 11 years which led to him opening Mystery Brewing in Hillsborough, NC.  He has worked within the North Carolina Brewers Guild, was the executive editor for the Know Your Brewer website, has published more than 90 columns in various publications, and has his own blog Top Fermented where he comments on craft beer and its industry. Oh yea, he’s also a Certified Cicerone; the beer equivalent of a sommelier. So yea, Erik knows a thing or two about craft beer. With all of the knowledge and experience about craft beer he has accumulated throughout the years, he decided to write a book about the flourishing craft beer scene throughout the state of North Caronlina.

Continue reading

Dogfish Head Urkontinent to be Released Mid-April

Urkontinent Label

As we previously mentioned to our faithful readers, Dogfish Head Urkontinent was being tentatively bottled at the time. However, it seems to be that Urkontinent will be released sometime mid-April in 750ml champagne bottles and limited draft release.

This is what Sam Calagione says the 8.1% ABV Belgian Dubbel “…a valentine to boot-strapping creative entrepreneurs in all kinds of industries all over the world.

Here is a breakdown from Beer Street Journal about what each of the ingredients add to Urkontinent:

  • Wattleseed from Australia imparts chocolate, coffee and hazelnut notes to the beer. Toasted amaranth from South America gives it an earthy, grainy flavor and a little additional roast flavor.
  • Green rooibos from Africa contributes a floral aroma and slight astringency.
  • Myrica gale from Europe supplements the bitterness from minimal hopping.
  • Hiveplex Honey from California adds a subtle sweetness while maintaining the dry finish.

Small Breweries Represent Over 5% of Beer Market in the United States

According to the Brewer’s Association, the craft beer industry rose over 13% in volume in 2011; a 1.3 million barrel increase in production. The total volume of craft beer produced in 2010 was 4.97% which increased to 5.68% in 2011. Another big accomplishment for the craft beer industry is that more than 2,000 craft breweries are now operating in the United States!

Great news for the craft beer industry. Check out Beer Street Journal for some more information on the rise of craft beer!

Growth of craft beer